About BIOEFFECT

Born out of a true love for science, BIOEFFECT was founded in 2010, by three Icelandic scientists following their innovation of producing a replica of human growth factors in barley, using plant biotechnology. The most prominent of these is EGF (Epidermal Growth Factor)—BIOEFFECT’s signature skin-rejuvenating ingredient.

Hong Kong and Macau sales points

You can experience and purchase items at Lane Crawford and Harvey Nichols in Hong Kong; Peak Hour and MISS BEAUTY GROUP in Macau; and at major DFS stores in Hong Kong and Macau.

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Liv Bergthorsdottir, CEO BIOEFFECT 2020 - Present

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About BIOEFFECT

Hong Kong and Macau sales points

Liv Bergthorsdottir, CEO BIOEFFECT 2020 - Present

Sigrun Dogg Gudjonsdottir, CR&DO, 2022 - Present

Berglind Johansen, CSO, 2013 - Present

Aubi Oskarsdottir, Senior VP N-America, 2018 - Present

Petur Hafsteinsson, CFO, 2023 - Present

Valgeir H Kjartansson, CPO, 2023 - Present